Abstaract
There is no doubt that organizational learning has an important role in forwarding firms towards innovative activities, however, the process of such learning needs focus and control to ensure maximum efficiency. In this paper, we present a general model for the accelerative process of organizational learning in the light of innovation outputs performances such as patents and new products. More specifically, we discuss the number and intensity of learning loops a firm can have between R&D, perceived value of innovation output and market itself. The presented model is tested by empirical evidences from a case study.